This time last year I was incredibly fortunate to be asked to manage a huge brand marketing project. It was to involve, not only the management of a website refresh, but also product photography and a print menu design.

With various meetings to consider the desired style of the company’s marketing refresh, we determined that the website menu would depict each food item in a bright white background. This involved the purchase of a tabletop photo set up that had a small cyclorama background, reflectors and lights. It also meant a different approach to editing.

With over 400 food items to photograph and a commercial kitchen that was actively fulfilling customer catering orders, this part of the endeavor took months! It also took the flexibility and assistance of some amazing staff from the client.

Even a busy business has seasonal down time. So, when they all started taking vacation while they could, I began the design and layout of the printed menu. There were many conversations about style and user friendliness. There were many attempts at cover design and layout. When a clear direction was found, the laying out began. Food descriptions had to be copyedited. And the pricing had to be worked out. It was truly a great back and forth.

The resulting website, images and menu will always be a point of pride for me. If you ever need yummy food for an event in the DMV, give Bittersweet Catering a call!